Business model

At Estate Right Legal, our business model is centered around one key principle: delivering accessible, high-quality legal services tailored to the specific needs of residential property buyers in Singapore. We operate in a legal niche that is both high-stakes and high-demand — the intersection of real estate and contract law. Our structure is designed to maximize legal protection while minimizing friction, confusion, and hidden costs for our clients.

Target Market

Our core clients include:

  • First-time home buyers navigating legal documents for the first time

  • Upgraders moving from HDB flats to private property

  • Foreign investors purchasing residential units in Singapore

  • Working professionals and families looking for legal clarity and assurance

  • Real estate agents seeking a reliable legal partner for their clients

Singapore’s robust housing market, coupled with strict regulatory compliance requirements, creates a constant need for transparent, professional legal services. Our business is positioned to meet that demand with a laser focus on buyer-side legal representation.

Revenue Streams

Estate Right Legal generates revenue through a combination of:

  1. Fixed-Priced Legal Packages
    We offer clear, transparent pricing for all major services. This includes contract reviews, full conveyancing services, and foreign buyer assistance. By avoiding billable-hour uncertainty, we build client trust and increase conversion rates.

  2. Custom Legal Consulting
    For complex transactions, multi-unit purchases, or corporate buyers, we offer tailored consulting services billed on a per-project basis.

  3. Strategic Partnerships
    We work with real estate agencies, financial advisors, and mortgage brokers. Through these partnerships, we receive qualified referrals and build long-term client relationships.

  4. Retainer Plans for Agencies
    We offer legal support retainers for property agencies who want on-demand access to legal opinions, document checks, and contract drafting for their clients.

Cost Structure

Our cost base is carefully optimized to ensure sustainability and scalability:

  • Professional Legal Staff
    Our main operating cost is our legal team. All lawyers are trained in Singapore property law and maintain up-to-date compliance with the Council for Estate Agencies (CEA) regulations.

  • Tech Infrastructure
    We use legal tech tools to automate document generation, manage timelines, and provide clients with online access to updates, reducing manual overhead.

  • Marketing and Client Acquisition
    We allocate a fixed budget to digital advertising, content marketing, and partnerships to maintain a healthy lead pipeline.

  • Office and Administrative Costs
    We operate a lean office model with hybrid workflows, allowing for flexibility and reduced overhead.

Customer Experience Model

Client satisfaction is at the heart of our operations. From the first website visit to the final signing, clients experience:

  • Fixed prices clearly displayed online

  • Fast response time from our legal team

  • Plain-language explanations of complex terms

  • Milestone-based updates through email and client dashboards

  • Optional in-person or virtual consultations

This streamlined, trust-based model turns what is typically a complex and opaque process into one that’s predictable, understandable, and empowering for the buyer.

Scalability and Growth

Our business model is built to scale. With repeatable legal processes, modular service packages, and a growing database of templates and precedents, we can:

  • Expand to serve sellers and landlords

  • Launch services for commercial property buyers

  • Develop subscription-based legal monitoring for property portfolios

  • Integrate mortgage and financial services under one legal-verified ecosystem

Our ultimate goal is to become the go-to legal brand for every property transaction in Singapore.